About Jamie Neal

Jamie follows all things digital marketing, with a primary focus on consumer behaviour, branding and creative content. Jamie also keeps a close eye on new developments in the evolving world of social media.

The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]

By | 2018-02-04T11:32:15+00:00 June 13th, 2017|Branding, Marketing, Social Media|0 Comments

An Interview With Illustrator Marcus Marritt

Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus Marritt. Despite only being an illustrator for three years, Marcus has done some impressive work for a number of high profile names including Chelsea FC, JP Morgan and WIRED Magazine. Marcus' eye for vibrant colours, subtle [...]

By | 2017-07-26T16:15:12+00:00 June 12th, 2017|Exclusive Interview, Graphic Design, Illustration|0 Comments

Why We’re Partially To Blame For Echo Chambers on Social Media

Social media has helped to create a more connected, yet disconnected world than ever before. In wake of the political upsets in 2016, it became more apparent that social media companies are primarily responsible for creating pockets of polarised echo chambers amongst online communities. An echo chamber is a metaphorical description (derived from an acoustic echo [...]

By | 2017-09-30T10:58:50+00:00 April 3rd, 2017|Social Media, Technology|0 Comments

Branding Your Business on Social Media: 6 Things to Consider

Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a personality, [...]

By | 2018-02-04T11:50:45+00:00 February 4th, 2017|Branding, Graphic Design, Marketing, Social Media|0 Comments

Is Facebook’s Move To Combat ‘Fake News’ A Step Towards Mass Censorship?

Most people would agree that 2016 was an unpredictable year to say the least. Amongst all the surprises came Facebook's move to combat so-called 'fake news' articles on their site. In mid-December, the tech giant announced that it would start to filter and censor what they deem to be ‘fake news’ from people’s News Feeds in [...]

By | 2017-10-20T13:48:15+00:00 January 8th, 2017|Social Media|2 Comments

Trendjacking: Redefining a Marketing Buzzword

According to popular belief, the word 'Trendjacking' first surfaced a few years after Twitter’s inception in 2006, driven by the introduction of the hashtag feature. For the first time, hashtags allowed social media users to discover trends that were emerging in real-time. Joining the general conversation while it was happening was something completely new to the [...]

By | 2017-08-01T16:39:08+00:00 December 14th, 2016|Marketing|0 Comments

How Facebook is Influencing The U.S. Elections

The world's largest social network is proving to play a big part in the upcoming U.S. general elections. Back in September, Facebook issued a reminder to American citizens urging them to register so that they can place their all-important vote in November. Just the other day, U.S. officials said that Facebook had been responsible for a [...]

By | 2017-10-20T14:23:22+00:00 October 14th, 2016|Artificial Intelligence, Social Media|0 Comments

5 Brands Hot On Social Media Right Now

  HEFTY Who said marketing household products has got to be boring? Hefty made an impression with an unorthodox approach to marketing that made everyday consumables a lot more fun. Hefty use humour as a central part of their marketing strategy, with their #PartyHardMoms campaign seemingly appealing to middle-aged mums who long to relive their teenage [...]

By | 2018-02-04T12:26:03+00:00 September 30th, 2016|Marketing, Social Media|0 Comments

Donald Trump’s Marketing Propaganda

Marketing and politics share some resounding parallels. Marketers attempt to sell you a product or a service. Politics attempt to sell you an idea. Persuasion is the bilateral element that underpins the success of both practices. Donald Trump, the 45th president of America, has demonstrated his advanced understanding of how to apply persuasive techniques in his [...]

By | 2017-11-09T13:31:52+00:00 August 30th, 2016|Marketing, Propaganda|0 Comments

Live-Streaming Platforms: Periscope v.s. Facebook Live

Since Meerkat announced that they would be launching the first live-streaming app in February 2015, the live-streaming game has completely changed. Shortly after they made an impressionable debut at SXSW, Meerkat was rapidly superseded by Twitter's live-streaming app Periscope. It became evident that Periscope had snatched market share when they announced that they had amassed 10 million [...]

By | 2017-04-03T21:53:04+00:00 June 25th, 2016|Marketing, Social Media|0 Comments

Facebook: Pay to Play

It’s not exactly news that Facebook’s levels of reach and engagement have somewhat deteriorated over the years. For pages that don't have many likes on Facebook, reaching out to users in a busy news feed has proven to be more than a challenge recently - even for the some of the well-established big players. Last year, [...]

By | 2017-08-22T13:30:20+00:00 May 28th, 2016|Marketing, Social Media|1 Comment
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