About Jamie Neal

Jamie follows all things digital marketing, with a primary focus on brand-driven content on social media. With an interest in consumer behaviour and psychology, Jamie pays special attention to branding and campaign design.

Exclusive Interview with On The Tools CEO Lee Wilcox

How many times have you had a drunken business idea with your mates that you never actually followed through with? For Lee Wilcox, his big idea didn't only survive the hangover, it's fast becoming a reality. In July 2014, Lee and his best mate Adam started what would soon turn out to be one of the [...]

By | 2017-08-08T16:46:08+00:00 August 3rd, 2017|Interviews|1 Comment

The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? Put simply, it's a [...]

By | 2017-07-27T16:39:18+00:00 June 13th, 2017|Branding, Marketing, Social Media|0 Comments

An Interview With Illustrator Marcus Marritt

Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus Marritt. Despite only being an illustrator for three years, Marcus has done some impressive work for a number of high profile names including Chelsea FC, JP Morgan and WIRED Magazine. Marcus' eye for vibrant colours, subtle [...]

By | 2017-07-26T16:15:12+00:00 June 12th, 2017|Graphic Design, Illustration, Interviews|0 Comments

Blame Yourself for Echo Chambers on Social Media

Social media has helped to create a more connected, yet disconnected world than ever before. In wake of the political upsets in 2016, it became more apparent that social media companies are partially responsible for creating pockets of polarised echo chambers amongst online communities. So, what is an echo chamber? The term is a metaphorical description [...]

By | 2017-06-01T19:01:34+00:00 April 3rd, 2017|Social Media|0 Comments

Brand Strategy on Social Media: 6 Things to Consider

Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a personality, [...]

By | 2017-05-12T16:20:18+00:00 February 4th, 2017|Branding, Graphic Design, Marketing, Social Media|0 Comments

Will Facebook’s ‘Fake News’ Filter Result in Censorship?

Most people would agree that 2016 was an unpredictable year to say the very least. Amongst all the unexpected occurrences, one of the most poignant events, for me, was Facebook’s move to combat ‘fake news’ articles on the social network. In mid-December, the tech giant announced that it would start to filter and censor what they [...]

By | 2017-08-13T21:40:49+00:00 January 8th, 2017|Social Media|2 Comments

Finding Guest Bloggers on Tinder

Perhaps the most unorthodox marketing activity I’ve experimented with this year is using Tinder to network with potential guest bloggers. The idea came to me one evening when I was flicking through my Facebook feed. I came across an article from Vice entitled ‘Spies Use Tinder, and It’s as Creepy as You’d Think’. The article described how [...]

By | 2017-07-25T20:35:33+00:00 December 17th, 2016|Marketing, Social Media|0 Comments

Trendjacking: Redefining a Marketing Buzzword

According to popular belief, the word 'Trendjacking' first surfaced a few years after Twitter’s inception in 2006, driven by the introduction of the hashtag feature. For the first time, hashtags allowed social media users to discover trends that were emerging in real-time. Joining the general conversation while it was happening was something completely new to the [...]

By | 2017-08-01T16:39:08+00:00 December 14th, 2016|Marketing|0 Comments

How Facebook is Influencing The U.S. Elections

The world's largest social network has proven to play a big part in the upcoming U.S. general elections. Back in September, Facebook issued a reminder to American citizens urging them to register so that they can place their all-important vote in November. Just the other day, U.S. officials said that Facebook had been responsible for a [...]

By | 2017-04-03T21:57:29+00:00 October 14th, 2016|Social Media|0 Comments

5 Brands Bossing Social Media

  Hefty Who said marketing household products has got to be boring? Hefty made an impression with an unorthodox approach to marketing that made everyday consumables a lot more fun. Hefty use humour as a central part of their marketing strategy, with their #PartyHardMoms campaign seemingly appealing to middle-aged mums who long to relive their teenage [...]

By | 2017-04-03T21:56:14+00:00 September 30th, 2016|Marketing, Social Media|0 Comments

What Can Marketers Learn From Donald Trump?

Most people would agree that one of the most extraordinary political events in the last couple of years has been the rise of Donald Trump. Since announcing that he would stand for presidency in June 2015, it’s been hard to ignore the media extravaganza that has followed him everywhere throughout his campaign. Initially, Trump’s vie for [...]

By | 2017-08-15T17:23:03+00:00 August 30th, 2016|Marketing|0 Comments

Live-Streaming Platforms: Periscope v.s. Facebook Live

Since Meerkat announced that they would be launching the first live-streaming app in February 2015, the live-streaming game has completely changed. Shortly after they made an impressionable debut at SXSW, Meerkat was rapidly superseded by Twitter's live-streaming app Periscope. It became evident that Periscope had snatched market share when they announced that they had amassed 10 million [...]

By | 2017-04-03T21:53:04+00:00 June 25th, 2016|Marketing, Social Media|0 Comments

Facebook: Pay to Play

It’s not exactly news that Facebook’s levels of reach and engagement have somewhat deteriorated over the years. The increasing volume of content that is being uploaded on a daily basis has prompted the data giants to periodically re-engineer their algorithm. For pages that don't have many likes on Facebook, reaching out to users in a busy news [...]

By | 2017-04-03T23:38:13+00:00 May 28th, 2016|Marketing, Social Media|1 Comment