Great Website Designs #3 | Restaurants

Who doesn’t love eating out at their favourite restaurants? Whether it’s the local curry house or a lavish London eatery, we’ve all experienced the harmonic atmospheres and delectable cuisine that make up the restaurant experience. Capturing said experience in website form requires great care, attention to detail and of course, exceptional design. The colours, fonts, animations, [...]

By | 2018-02-04T11:23:17+00:00 November 30th, 2017|Web Design|0 Comments

Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on our TV screens. But this year, the world's largest beverage company has stepped up a gear by offering fans the opportunity to win a night's stay in the big red truck. During the sleepover, guests can [...]

By | 2017-11-29T11:45:54+00:00 November 28th, 2017|Advertising, Branding, Experiential Marketing, Marketing|0 Comments

Office Logic: Part 5

Welcome to November's edition of Office Logic, an on-going series of marketing satire and office jokes. This time, we'll be looking at meme marketing, what not to say in a PR disaster, what not to say in an interview and the peculiar nature of some marketers job roles. MEME MARKETING It's the quarterly marketing meeting. You've come [...]

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By | 2017-11-18T19:41:51+00:00 November 17th, 2017|PR, Social Media, Videogame Marketing|0 Comments

Your 2018 Guide To Influencer Marketing: Theory & Practice

Influencer Marketing was a big talking point in 2017. And as Google's search data illustrates, it's global popularity is at it's highest level since records began. As brands continue to look for new ways to grab our attention, it makes sense that Influencer Marketing has taken a front-seat in 2017. In this article, we'll take a [...]