The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? Put simply, it's a [...]

By | 2017-07-27T16:39:18+00:00 June 13th, 2017|Branding, Marketing, Social Media|0 Comments

An Interview With Illustrator Marcus Marritt

Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus Marritt. Despite only being an illustrator for three years, Marcus has done some impressive work for a number of high profile names including Chelsea FC, JP Morgan and WIRED Magazine. Marcus' eye for vibrant colours, subtle [...]

By | 2017-07-26T16:15:12+00:00 June 12th, 2017|Graphic Design, Illustration, Interviews|0 Comments