The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]

By | 2018-02-04T11:32:15+00:00 June 13th, 2017|Branding, Marketing, Social Media|

An Interview With Illustrator Marcus Marritt

Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus Marritt. Despite only being an illustrator for three years, Marcus has done some impressive work for a number of high profile names including Chelsea FC, JP Morgan and WIRED Magazine. Marcus' eye for vibrant colours, subtle [...]

By | 2017-07-26T16:15:12+00:00 June 12th, 2017|Exclusive Interview, Graphic Design, Illustration|