Breaking Into The U.S Marketplace: Tottenham Hotspur

Football is one of the largest spectator sports in the world and the 2014 FIFA World Cup pays testament to this fact. During the last World Cup, overall viewership of the tournament reached over 3.2 billion people and over 1 billion people tuned in to watch the FIFA World Cup Final. This means that football has [...]

By | 2017-04-18T14:27:20+00:00 April 18th, 2017|Marketing|0 Comments

Blame Yourself for Echo Chambers on Social Media

Social media has helped to create a more connected, yet disconnected world than ever before. In wake of the political upsets in 2016, it became more apparent that social media companies are partially responsible for creating pockets of polarised echo chambers amongst online communities. So, what is an echo chamber? The term is a metaphorical description [...]

By | 2017-06-01T19:01:34+00:00 April 3rd, 2017|Social Media|0 Comments

Great Examples of Modern Videogame Marketing

Like many other industries, videogaming has had it’s fair share of both great and terrible marketing campaigns and strategies. The bad examples remain more prominent in the minds of gamers, so I’m not looking to highlight those. Instead, I’m going to share some of my favourite examples of modern videogame marketing! Before I begin however, I’d [...]

By | 2017-05-08T13:35:32+00:00 April 3rd, 2017|Videogame Marketing|0 Comments
Load More Posts