7 Genius Examples of Product Placement in TV & Cinema

WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]

5 Guerrilla Marketing Articles That You Should Read

GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]

How can Pinterest be used for Digital Marketing?

Leveraging various social media platforms for marketing purposes has been a somewhat standard practise for many years now, however some of these networks have proven to be more difficult than others to utilise successfully. If you have a search online, you can find endless amounts of information regarding the other more prominent networks such as Twitter [...]

What is Digital Marketing? Digital Marketing Defined

INTRODUCTION TO THE TERM 'DIGITAL MARKETING' As technology has become more pervasive, traditional marketing strategies have become more outdated as consumers shift their media consumption from general mass media, to more niche and specific channels on outlets such as YouTube. During this shift, around 1990 the term 'Digital Marketing' first emerged. However, it was not until [...]

5 Outstanding Examples of Modern Music Marketing

https://youtu.be/jbLyxhtQ2tk As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. If you're a smaller or niche artist, the below strategies won't be all that useful [...]

Is Facebook’s Move To Combat ‘Fake News’ A Step Towards Mass Censorship?

In mid-December, Facebook announced that they would start to filter and censor ‘fake news’ from people’s News Feeds in an effort to curb the spread of disinformation. The announcement came as part of a wider crackdown on illegitimate and unverified news stories that have apparently plagued the internet as of late. Many journalists and political commentators [...]

People Per Hour | How To Succeed As A New Freelancer

PeoplePerHour is an online freelance platform that empowers people across the globe with the ability to monetize their skills. Unfortunately, many who begin to use PeoplePerHour don’t last very long. It’s not easy to compete with thousands of other freelancers who have more reviews and bigger portfolios. A few months ago, Martin and Rob each decided [...]