How Social Media has affected the Music Industry

It’s clear to see that in 2017, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and every day, thousands of podcasts, online radio shows and songs are uploaded to the internet. In 2016 alone, for every minute of the day, around 38,052 hours of music [...]

By | 2018-05-16T10:01:43+00:00 January 27th, 2017|Marketing, Music Marketing, Social Media|

7 Genius Examples of Product Placement in TV & Cinema

WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]

By | 2018-05-23T13:07:27+00:00 January 26th, 2017|Advertising, Marketing, TV & Film Marketing|

5 Guerrilla Marketing Articles That You Should Read

GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]

By | 2018-02-04T11:59:20+00:00 January 25th, 2017|Marketing|

How can Pinterest be used for Digital Marketing?

Leveraging various social media platforms for marketing purposes has been a somewhat standard practise for many years now, however some of these networks have proven to be more difficult than others to utilise successfully. If you have a search online, you can find endless amounts of information regarding the other more prominent networks such as Twitter [...]

By | 2018-04-03T12:26:15+00:00 January 24th, 2017|Social Media|

Star Wars The Last Jedi Announcement | Marketing Done Right

Merely hours ago, Star Wars The Last Jedi was announced via various social media channels including Facebook and Twitter. It's official. STAR WARS: THE LAST JEDI is the next chapter of the Skywalker saga. This December. #TheLastJedi https://t.co/ySkVwQcMTP pic.twitter.com/eHrPgbsRJq — Star Wars (@starwars) January 23, 2017 While to a lot of the more casual Star Wars [...]

By | 2018-02-04T12:02:09+00:00 January 23rd, 2017|TV & Film Marketing|

What is Digital Marketing? Digital Marketing Defined

INTRODUCTION TO THE TERM 'DIGITAL MARKETING' As technology has become more pervasive, traditional marketing strategies have become more outdated as consumers shift their media consumption from general mass media, to more niche and specific channels on outlets such as YouTube. During this shift, around 1990 the term 'Digital Marketing' first emerged. However, it was not until [...]

By | 2018-02-04T12:05:04+00:00 January 19th, 2017|Marketing|

5 Outstanding Examples of Modern Music Marketing

As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. ED SHEERAN - WELL TIMED & EXECUTED PROMOTIONAL STRATEGY Ed Sheeran announced in 2015 via his [...]

By | 2018-02-04T12:08:53+00:00 January 17th, 2017|Music Marketing|

How To Boost Your Twitter Following

Social Media Guru Guy Kawasaki famously said about Twitter, ‘There are two types of users on platform, those who want to know how to get Twitter followers faster, and those that lie’ Considering that we at Trendjackers get quite a bit of value from Twitter as a platform, it's easy to see where Guy is coming [...]

By | 2018-02-04T12:12:26+00:00 January 13th, 2017|Social Media|

Is Facebook’s Move To Combat ‘Fake News’ A Step Towards Mass Censorship?

In mid-December, Facebook announced that they would start to filter and censor ‘fake news’ from people’s News Feeds in an effort to curb the spread of disinformation. The announcement came as part of a wider crackdown on illegitimate and unverified news stories that have apparently plagued the internet as of late. Many journalists and political commentators [...]

By | 2018-04-03T12:47:29+00:00 January 8th, 2017|Op-Ed, Social Media, Technology|

People Per Hour | How To Succeed As A New Freelancer

PeoplePerHour is an online freelance platform that empowers people across the globe with the ability to monetize their skills. Unfortunately, many who begin to use PeoplePerHour don’t last very long. It’s not easy to compete with thousands of other freelancers who have more reviews and bigger portfolios. A few months ago, Martin and Rob each decided [...]

By | 2018-05-22T11:39:34+00:00 January 6th, 2017|Freelancing|

Monthly Social Media News – December

Facebook Facebook teams up with 3rd party to flag ‘fake news’ in the News Feed Mark Zuckerberg posted of his intent to ‘take misinformation seriously’ on Facebook. Misinformation or ‘fake news’ has become a hot topic following the US election and this is further compounded by the fact that around 62% of adults get their news [...]

By | 2017-02-16T16:09:24+00:00 January 4th, 2017|Monthly Social Media News, Social Media|